Marketers tend to only offer the varieties that they sell the most of. As time goes by, this results in certain varieties being dropped. This happens both with fruits and vegetables as well as animals. Sometimes people will keep passing on the disappearing species, such as heirloom tomatoes, but sometimes they just disappear forever.
Here is an interesting idea in the times people eat more of these endangered varieties as this will, in turn, drive up market demand and increase the incentives to breed these species.
New York Times Story
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